Using the Internet in their export activities (6864), even for the exporters of the Internet may be the main channel of sales and marketing! Effective use of tools based on Internet Web Site, markets, B2B portals and other tools to enable exporters to find contacts, relationships, increase sales and promote their products and services’ And many exporters are aggressively using the Internet to improve their export capacity’ According to Forrester Research, 82 percent of all exporters to use the Internet in their daily operations’
When asked if the Internet is a key issue in its export strategy next three years, only 8 percent responded negatively’
With the help of basic tools of the Internet, you can run virtually any part of your business’ To what extent is Internet solutions to your export business depends solely on you’ Many exporters are quite content to a target site on the market of your choice’ Some go further with the adoption of e-commerce solution’ If you want to harness the true power of the Internet, you should consider the integration of e-business solutions’ ? What is the difference between e-commerce and e-business? You can ask for’
Many consider these two terms are interchangeable’ In fact, the difference is too big! The term e-commerce in the process of procurement and sales electronically via the Internet’ While e-business solutions or May cover all aspects of its operations for your business? S interact with other business partners, buyers and suppliers such as direct sales to end users, purchasing from manufacturers and providers, aggregating, monitoring and exchange of information, product design collaboration and management of supply chain’ The purpose of these online interactions is to provide the efficiency of key business processes’ A B2B portal is a perfect example of a solution of e-business’
Through the B2B markets, a small export business may have access to powerful e-business with very low taxes’
The advantages of e-business solutions are huge! With these solutions, you
be able to streamline key business processes and receive many benefits such as:
* Your buying and selling is faster, simpler and immediate
* You will be able to improve the accuracy, quality and time required for updating and providing information products and services
* Guests have access to around the clock in its catalog, specifications and price list
* Online ordering system will reduce errors
* You will be able to conduct market research with minimal effort
* Order processing costs are reduced dramatically
* Access to untapped market
* Reduce overhead and improve the bottom line of the company
* Finding new sales channels and distribution
The first time when you start considering the use of Internet to promote and sell products and services, you must have a detailed plan’ The work plan as a roadmap’ Writing the plan will also help to structure your ideas and demonstrate the steps’ The points to highlight are:
* What are the export products and services you intend to promote through the Internet?
Your success rate will increase if you choose the products or services you are receiving treatment in the local market for several years and are satisfied with the sale’ Key here is to have a thorough knowledge of the product or service’ Trying to export a product without having a good knowledge of it until the end of May disaster! The second important point is, you must have full confidence in product quality’ The value of the product has to match or exceed the products available in your target market’ You should also know the exact comment that offer products to the target’ The availability of the product and good after-sales service are also important factors you should consider when planning your export strategy’
* Is it necessary to make changes to products that are exportable?
The packaging and labeling of its export market may be different from their own country’ If you are sending the goods in containers, it may be necessary to reconsider the size of your mailbox’ A slight change in the size of your mailbox can help you get more product in a recipient and contribute to significantly reduce costs’
* What are the areas and countries of that area is going to market these products?
If you plan to expand sales to other English speaking countries, you’ Com domain name of the website must be good, but in other language areas and countries that you can have the domain registrar and create local language websites in the country’ When Chevrolet introduced its new model car with the name? Nova? Latin America, who were surprised to see that even if a good car in the range of reasonable price, sales are not increasing’ The reason is banal to become! In Spanish, as you know? No? means no! Who is going to buy a car that says no? What? S for which we must be very careful about the specific target market’
* Need to build your website in the language of your target market?
You must have your entire website and promotional materials for sales and is targeting a market like Russia, Japan, Korea and other countries where the population is overwhelmingly unilingual’
* What are the business goals of your website?
The objectives are the objectives of the company is planning to make your website’ Each goal or goals may require a different approach to your site? S system functionality’ System features are the capabilities of your site that are necessary to achieve their business goals’ Your site have different goals such as brand building company, the introduction of a new product on the market to distributors at present, sell products directly to consumers, offering customer service, etc’
Other questions you might have to answer are:
* How will you price your product to market specific?
* How will you promote your site in the target market?
* When will the new business?
* What steps to take to make it a success?
* What resources do you need to execute their plan?
* How to determine your return on investment?
If your answer to these questions in detail, will have a list of specific duties to act in order to complete their export strategy’ A clear and well written, the plan, and implementation of the plan step by step in time undoubtedly increase your chances of success in your export strategy’